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Product ROI training

Become an expert in Product business and adopt an investor mindset to maximize the ROI of product initiatives.

Lead Product training objectives

  • CONNECT: Link user experience to business outcomes and apply the Double Impact Rule
  • MANAGE: Treat strategy and roadmap as an investment portfolio
  • CHALLENGE: Integrate uncertainty by handling Discovery like due diligence
  • ADAPT: Cap investments based on expected ROI and learn when to pivot, stop, or reinvest
  • CO-INVEST: Share investment decisions and accountability for success and failure across Product, Business, and other departments
  • ORGANIZE: Maximize Product ROI through effective organizational structure and processes

Who should attend?

This training is designed for professionals already in a Lead, Head of Product, VP, or C-level role who want to maximize the real and perceived value of Product & Tech teams’ work—both for the company and its investors.

Programme de formation

Training program

Download the program

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Module 1: From Product vs. Business to Product = Business

  • Identify the pitfalls of traditional Product Management
  • Evolve roles & mindsets to move beyond feature planning
  • Use the P&L statement as a scorecard for Product business impact

Module 2: Managing Product like an investor

  • Approach strategy and roadmap as an investment portfolio.
  • Define ambition & risk appetite: cap investments and estimate theoretical ROI.
  • Understand the co-investment model at the heart of Product ROI.

Module 3: Ensuring maximum ROI

  • Treat Discovery as due diligence.
    Differentiate Release, Launch, and
  • Land: A roadmap doesn’t stop at delivery.
  • Analyze and optimize investments for sustained impact.

Module 4: ROI-driven leadership & organization

  • Align organizational structure with an ROI-driven strategy using campaign-based systems.
  • Assess process efficiency with an ROI lens.
  • Find the right positioning to challenge Product & Tech teams, other CXOs, and investors

Interested?

Pre-registration

Pre-registration

For your teams

from 12,500€

Private session, for your own company (from 6 to 10 people)

Level : Expert Duration : 2 days
Next sessions : 
Contact the Academy teams
Schedule a private session

Some testimonials from our alumni

Alumni testimonials

"A big thank you to the two trainers who were very professional and were able to share their passion and hard skills over the 2 days."

Flore Assie

Product Manager, Decathlon

"This training allowed me to project myself onto the different stages of the method that I hadn't yet tackled on my projects, thank you to the trainer!"

Nathalie Bui

Product Designer, Leboncoin

"Very satisfied. The training is actionable and allows you to take a step back from your own situation with numerous methods and tools. The format also allows for a lot of sharing."

Louis Courtine

Product Manager, Glady

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trainers

Our Thiga trainers

Our training courses are led by one of our experts. They are simultaneously trainers, program creators and consultants and they combine their professional experience and pedagogy to help you develop your skills.

trainers
Discover our trainers

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A few words from David, Director
of Thiga Academy

We are the leading Academy for product training in France.
Our ambition? Drive the market maturity, help Product professionals grow, and assist companies in retaining their teams by offering career development paths, all while creating responsible digital products with impact.

A word from David, Director
of Thiga Academy

We are the benchmark Academy for product training in France.

93%

satisfaction

+10 000

alumni

24

training

+500

certified

Contact us

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David-Schuster

David Schuster

Director of Thiga Academy since 2019

Frequently asked questions

All the answers to your questions about our training courses!

Are Thiga Academy training courses eligible for CPF?

Our training catalog is not eligible for CPF funding.

For self-employed people or individuals wishing to train with us, please do not hesitate to contact us (academy@thiga.fr), and we will be able to offer you payment facilities.

How can I get my training financed?
To finance your training, there are two main criteria to take into account:
  • The professional situation of the people to be trained: employee, self-employed, job-seeker, private individual, etc.
  • The budget sources you can/want to mobilize: direct company funding, OPCO, France Travail, personal funds, etc.
Please note that our training catalog is not eligible for CPF funding, but we can offer you payment facilities. Please do not hesitate to contact us to discuss this.
Thiga Academy is Qualiopi certified in the "Training Action" category.
Why take this course?

Our industry-recognized training catalog offers a comprehensive program for every stage of your Product career.

This course is aimed at Product Managers, Product Designers, Product Marketing Managers, from Product Acculturation to the various levels of Product Leadership. We also offer to enhance your expertise with specialized training in IA Data, Accountability, Soft skills...

We run workshops on specific tools and methods used in day-to-day team work, and are also able to tailor programs to your needs.

More specifically, this program will enable you to become an expert and a driving force in product and strategic decisions.

For more information, you can contact our teams

Does this training lead to certification?

Yes, our Lead Product training is certifiable!

How do I register for a session?

You bet! To take your Product career to the next level, our Lead Product training course is just what you need, and we'll be delighted to welcome you!

Registering for one of our Public sessions couldn't be easier: select the date that suits you on this page and fill in the pre-registration form.
You'll then receive a link to our application questionnaire: the purpose of this process is to ensure the homogeneity of the groups and the success of the training courses. As Product Managers, we measure success by impact: our trainees must be able to apply the concepts and tools we impart immediately.

To keep our promise of quality, we have to turn down around 50% of requests. The more precise the information we receive, the more we can be sure that the training we offer will meet your needs.

We will then contact you to explain our answer (positive or negative). If necessary, we will always try to offer another course from the catalog if it seems more relevant.

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Would you like to deploy a private Lead Product training for your team? Click on "Schedule a private session" at the top of this page and tell us your preferences: face-to-face, distance learning, time of year... You decide! Together, we'll review your team's qualifications, to ensure that the program matches the expectations and maturity of the planned learners.
Possibility of organizing up to 7 days before the scheduled date, subject to receipt of the signed agreement. Sessions for groups of 6 to 10 people.

I want to customize this training

This training program meets the needs of your teams, but you'd like to adapt, replace or add a module... It's possible!

Click on "Schedule a private session" at the top of this page and tell us what you'd like to adapt.

More questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams today!

Contact us

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with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.