Contact us

Create and implement your Product strategy

Learn how to define a Product strategy that is desirable and executable by your teams, and collaborate with your peers on the design and implementation of it.

Training objectives

  • Connect vision and product strategy, and understand what a product strategy is (and isn't).
  • Establish a strategic diagnosis and set the strategic challenge
  • Define all the elements of a strategic direction (intent) linked to the company's strategy
  • Test whether the strategic direction is the right one
  • Implement it and make it executable by the teams (missions and OKRs) and link strategy and roadmapping.

Who should attend?

This course is aimed at :

  • Head, Director, VP, CPO, CEO: Managers of Product profiles who are in charge of Product strategy.
  • Professionals who manage all or part of a Product organization (Tribe or Organization of 2 squads or more)

All applications will be studied and submitted for validation via a qualification process (questionnaire + possible telephone exchange).

Programme de formation

Training program

Download the program

Heading 1

with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.

Module 1: Vision and Strategy

  • What a product strategy is (and isn't)
  • Characteristics of a good product strategy
  • Linking product vision, product mission and product strategy

Module 2: Diagnosis & strategic challenges

  • Understanding what brought us here
  • Defining the current situation through Product and Org Research
  • Express our hypotheses on future trends and major risks
  • Define the strategic challenge

Module 3: Setting strategic direction

  • Writing the strategic mission
  • Define the enduring state
  • Declining the enduring state into OKRs
  • Know if your strategy is right
  • Setting anti-goals

Module 4: From strategy to roadmap

  • How to link strategy and execution?
  • The principles of mission command
  • Implement product strategy at team level
  • Monitor and adapt strategy execution

Interested?

Pre-registration

Pre-registration

For your teams

from 9,900€

Private session, for your own company (from 6 to 10 people)

Level : Expert Duration : 1 day
Next sessions : 
Contact the Academy teams
Schedule a private session

Some testimonials from our alumni

Alumni testimonials

"User-friendly, interactive, sharp but actionable quickly. Enriching and professionalizing, for me it's a breath of fresh air needed to take a good step back."

Romain Mazuir

Product Manager, MANO MANO

"Very rewarding because the trainer gives concrete examples in recognized companies as well as by the exchanges with the participants of a homogeneous level. Lots of things to implement."

Olivier Varloud

Product Manager, VIRAGE GROUP

Our training courses on the same theme

Compare this course with another in its category! Who knows, maybe you've just missed the real thing?

Heading 1

with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your request JSON should include the following fields:... entry for each column.

Product Leadership

Build the Best Product Organization
Duration : 1 day
Level : Expert

Learn how to manage your organization like a product and exchange insights with your peers on building and evolving organizational structures.

Read more
Product Leadership

Product Leadership Programme
Duration : 5 days
Level : Expert

Thiga and INSEAD have partnered to provide you with the tools, knowledge, and expertise needed to effectively manage your teams and amplify your impact within the organization.

Read more
Product Leadership

Scale your Product organization
Duration : 1 jour
Level : Expert

Learn how to build and implement cultural and organizational product rules at scale, and collaborate with your peers on the cultural and organizational impacts of a large structure.

Read more
trainers

Our Thiga trainers

Our training courses are led by one of our experts. They are simultaneously trainers, program creators and consultants and they combine their professional experience and pedagogy to help you develop your skills.

trainers
Discover our trainers

Heading 1

with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.

A few words from David, Director of Thiga Academy

We are the leading Academy for Product training in France.
Our ambition? Drive the market maturity, help Product professionals grow, and assist companies in retaining their teams by offering career development paths, all while creating responsible digital products with impact.

A word from David, Director
of Thiga Academy

We are the benchmark Academy for product training in France.

93%

satisfaction

+10 000

alumni

24

training

+500

certified

Contact us

Heading 1

with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.

Read more
David-Schuster

David Schuster

Director of Thiga Academy since 2019

Frequently asked questions

All the answers to your questions about our training courses!

Are training courses eligible for the CPF?

Our training catalog is not eligible for CPF funding.

For self-employed people or individuals wishing to train with us, please do not hesitate to contact us (academy@thiga.fr ), and we will be able to offer you payment facilities.

How can I get my training financed?
To finance your training, there are two main criteria to take into account:
  • The professional situation of the people to be trained: employee, self-employed, job-seeker, private individual, etc.
  • The budget sources you can/want to mobilize: direct company funding, OPCO, France Travail, personal funds, etc.
Please note that our training catalog is not eligible for CPF funding, but we can offer you payment facilities. Please do not hesitate to contact us to discuss this.
Thiga Academy is Qualiopi certified in the "Training Action" category.
Why take this course?

Being a Product Leader means constantly adapting the configuration of this environment in its cultural, organizational, strategic and managerial dimensions. These are difficult and demanding positions, as each decision has a global impact, multiplying the effects of both good and bad choices. Product Leaders training courses are designed for both product and design managers.

They equip these strategic managers to :

  • better understand each dimension of their role
  • Gain perspective on their job
  • draw inspiration from market best practices
  • Practice on concrete cases
  • Exchange with other Product Leaders

More specifically, this program is for you if you are :

  • an experienced Head of / VP - with 3 to 6 Product teams
  • an experienced VP / CPO with 4-5+ Product Teams

And you want to learn how to define a product strategy that is desirable, accessible and executable by your teams.

For more information, download our catalog or contact our teams.

Does this training lead to certification?

Our Create and implement product strategy training course is not yet certifiable. But our entire catalog will soon be!

How do I register for a session?

Would you like to deploy the Create and implement product strategy training course within your team? Click on "Schedule a private session" at the top of this page and tell us your preferences: face-to-face, distance learning, time of year... You decide! Together, we'll check the qualifications of your teams, to ensure that the program matches the expectations and maturity of the planned learners.


Possibility of organizing up to 7 days before the scheduled date, subject to receipt of the signed agreement. Sessions for groups of 6 to 10 people.

I want to customize this training

This training program meets the needs of your teams, but you'd like to adapt, replace or add a module... It's possible! Click on "Schedule a private session" at the top of this page and tell us what you'd like to adapt.

More questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams today!

Contact us

Heading 1

with a request body that specifies how to map the columns of your import file to the associated CRM properties in HubSpot.... In the request JSON, define the import file details, including mapping the spreadsheet's columns to HubSpot data. Your JSON request should include the following fields:... entry for each column.