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Business Fundamentals

Build broad business expertise to collaborate with commercial teams and build financially successful products

Business Fundamentals training objectives

  • BUSINESS CONCEPTS: Understand key business principles required for building and
    selling successful digital products
  • FINANCE: Be comfortable with financial KPIs such as CAC, LTV or ARPU
  • STAKEHOLDERS: Learn how to engage business stakeholders and build joint goals
  • VIABILITY: Build strategies that combine user value and financial viability

Who should attend?

  • Digital Product Creators: Any person working on digital products that work in cross-functional environments and are expected to create financially successful products. Applies to Product Managers, Product Owners, Product Marketers and Product Designers.

Participants are expected to have intermediate level knowledge of product management and/or design practices such as user research, opportunity discovery and agile delivery

Programme de formation

Training program

Download the program

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Module 1: Digital Business Models

  • Understand different digital business models
  • Know about the pros and cons of different models
  • How to align product strategy and business model

Module 2: Markets, Users and Positioning

  • Estimate the addressable market
  • Build an understanding of the competition
  • Understand core customer problems
  • Differentiate your audience with personas and user segments

Module 3: Financial Viability

  • Understand the concept of unit economics
  • Calculate key metrics such as CAC, LTV or ARPU
  • Identify the direct and indirect costs of your product
  • Evaluate product viability through margin analysis

Module 4: Growth and Retention

  • How do products “grow”?
  • What is the difference between product-led and sales-led?
  • Use the AAARR framework to measure your performance
  • How can I build my product to prevent churn?

Module 5: Pricing, Marketing and Sales

  • How do I define my pricing strategy?
  • How can I define my messaging strategy?
  • What marketing channels should I use?
  • How do I best sell my product? Is it different in B2C and B2B?

Module 6: Go-To-Market

  • How to build your go-to-market strategy
  • Launch and land your product on the market effectively
  • What is sales enablement?
  • How can customer support help making my product successful?

Module 7: Measuring Financial Success

  • What is a P&L statement and how do I read it?
  • How is profit calculated?
  • Create a business case based on financial data

Module 8: Dealing with Business Stakeholders

  • Identify relevant business stakeholders and their motivations
  • Communicate product strategy and performance to the business
  • Use business language effectively
  • Build long-term, effective relationships

Interested?

Pre-registration

Pre-registration

For your teams

from 10,400€

Private session, for your own company (up to 10 people)

Level : Intermediate Duration : 2 days
Next sessions : 
Contact the Academy teams
Schedule a private session

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Our training courses are led by one of our experts. They are simultaneously trainers, program creators and consultants and they combine their professional experience and pedagogy to help you develop your skills.

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A few words from David, Director of Thiga Academy

We are the leading Academy for Product training in France.
Our ambition? Drive the market maturity, help Product professionals grow, and assist companies in retaining their teams by offering career development paths, all while creating responsible digital products with impact.

A word from David, Director
of Thiga Academy

We are the benchmark Academy for product training in France.

93%

satisfaction

+10 000

alumni

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training

+500

certified

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David-Schuster

David Schuster

Director of Thiga Academy since 2019

Frequently asked questions

All the answers to your questions about our training courses!

Are Thiga Academy training courses eligible for CPF?

Our training catalog is not eligible for CPF funding.

For freelancers or individuals wishing to train with us, please do not hesitate to contact us (academy@thiga.fr), and we will be able to offer you payment facilities.

How can I get my training financed?
To finance your training, there are two main criteria to take into account:
  • The professional situation of the people to be trained: employee, self-employed, job-seeker, private individual, etc.
  • The budget sources you can/want to mobilize: direct company funding, OPCO, France Travail, personal funds, etc.
Please note that our training catalog is not eligible for CPF funding, but we can offer you payment facilities. Please do not hesitate to contact us to discuss this.
Thiga Academy is Qualiopi certified in the "Training Action" category.
Why take this course?

Our industry-recognized training catalog offers a comprehensive program for every stage of your Product career.

This course is aimed at Product Managers, Product Designers, Product Marketing Managers, from Product Acculturation to the various levels of Product Leadership. We also offer to enhance your expertise with specialized training in AI Data, Accountability, Soft skills, ...

We run workshops on specific tools and methods used in day-to-day team work, and are also able to tailor programs to your needs.

More specifically, this program will enable you tolearn how to imagine, build and improve products based on artificial intelligence to bring value to their users.

For more information, you can contact our teams.

Does this training lead to certification?

Our AI Product Manager training course is not yet certifiable. But our entire catalog will soon be!

How do I register for a session?

You bet! To take your Product career to the next level, our AI Product Manager training course is just what you need, and we'll be delighted to welcome you!

Registering for one of our public sessions couldn't be easier: select the date that suits you on this page and fill in the pre-registration form.

Within a few hours, you'll receive your training agreement, which you'll need to sign and return to us, along with the training program.

Once done, you're registered⸱e: you'll receive an invitation in your diary with the first logistical information!

Registration possible up to the day before the training session, subject to availability of places and receipt of the signed agreement before the session.

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Would you like to roll out Product Manager AI for your teams? Click on "Schedule a private session" at the top of this page and tell us your preferences: face-to-face, distance learning, time of year... You decide!

Sessions can be organized up to 7 days before the scheduled date, subject to receipt of the signed agreement. Sessions are designed for groups of 6 to 10 people.

I want to customize this training

This training program meets the needs of your teams, but you'd like to adapt, replace or add a module... It's possible!

Click on "Schedule a private session" at the top of this page and tell us what you'd like to adapt.

More questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams today!

Contact us

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