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Benefit from reduced rates: 10% off for 2 modules and 15% off for 4 modules.

Define the positioning of your product and translate it into a message

Duration: 0,5 day

Master your product positioning and the art of effective communication. Learn how to define a strategic positioning and deliver clear and impactful messages that highlight your product's benefits to your target audience.

Training objectives:

  • Define a clear positioning while taking into account the product's context
  • Create and structure an effective message around the product and its benefits
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Our Thiga trainers

Our training consultants face the same challenges as you: all of them are Product Managers, Designers, Marketers on a daily basis and will share their experiences, from their successes to their failures, in the most beautiful scale-ups and large groups: Doctolib, Chanel, Schneider Electric, Oui.sncf, Meetic etc.
For your teams
from 2 550€ to 3 000€
Languages:
🇬🇧 English
|
🇫🇷 French
|
🇩🇪 German
|
🇪🇸 Spanish
Localization:
In person
|
In your offices
|
Remotely
6 to 12 people - In house
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Most popular modules
Understanding what Discovery is
Understand the fundamentals of Product Discovery to better understand its importance in product development.
Learn more
Frame and formalize your lessons
Transforming discoveries into actionable insights to guide Discovery
Learn more

Thiga Academy, a learning ecosystem
Ressources
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included
Access numerous training materials and templates to anchor learning
Alumni network
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included
Join our alumni network to exchange ideas and continue learning among peers.
Coaching
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optional
Our trainers coach you to concretely apply what you have learned to your challenges.
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Our great business certification

On demand, earn a certification to accredit and promote your team's acquired skills. Being Thiga certified means validating your skills during the session and promoting them to the product community.

Get inspired by successful training courses
Raise awareness and train teams on the fundamentals of Product Management
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Product Manager
Product Lead
Customer Success Manager
Tech Lead
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Raising awareness of product culture
Strategy
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Create and update your product roadmap
Strategy
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Manage the organization & stakeholders
Discovery
1/2 day
Understand and then validate the problem and the target
Discovery
1/2 day
Imagine and validate the solution
Delivery
1/2 day
Break down and write good user stories
Delivery
1/2 day
Prioritize your backlog by value
Improvement
1/2 day
Using data to make decisions
Improvement
1/2 day
Measuring the health of your product
Support the structuring of a new organization across the entire Product process
36 people
Product Manager
Product Lead
Product Marketing Manager
Business Analyst
Awareness
1/2 day
Raising awareness of product culture
Awareness
1/2 day
Product Culture Awareness for Leaders
Strategy
1/2 day
Understanding the ecosystem of your product
Strategy
1/2 day
Create your product vision and roadmap
Discovery
1/2 day
Understand and then validate the problem and the target
Discovery
1/2 day
Define your product positioning
Delivery
1/2 day
Write good user stories and prioritize your backlog by value
Delivery
1/2 day
Officially launch your product
Improvement
1/2 day
Using data to make decisions
Improvement
1/2 day
Measuring the health of your product
Ensure the upskilling of Product teams in data, discovery and AI
12 people
Product Manager
Product Owner - Data
Business Analyst
Product Designer & lead
Discovery
1/2 day
Understand and then validate the problem and the target
Discovery
1/2 day
Imagine and validate the solution
DATA
1/2 day
Measuring the health of your product
DATA
1/2 day
Using data to make decisions
Artificial intelligence
1/2 day
Learn to prompt in your daily life Product
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A specific need? Let’s discuss it!

Do you want to deploy one of these courses or do you have a specific training need?

A word from David, director of Thiga Academy

We are the leading academy for product training in France. Our ambition? To support market maturity, develop product professionals, and help companies retain their teams by offering career paths while creating responsible, impactful digital products.
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of satisfaction
+
alumni
+
training
+
modules
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David Schuster
Director of Thiga Academy since 2019

Frequently Asked Questions

All the answers to your questions about our training courses!

What does Thiga Academy’s modular offering consist of?

Our modular offering provides short, stackable in-house training courses designed to meet the specific challenges of product teams. You select the modules that best suit your needs to create a personalized course, without the constraints of lengthy and costly training.

How long is a module?

Each module lasts half a day (3.5 hours) and takes place in a synchronous session, led by a Thiga expert. This duration allows for efficient assimilation without impacting the teams' daily lives.

What topics are covered in the workshops?

Our modules cover a wide range of Product Management topics, from beginner to leadership level:

  • Fundamentals: Discovery, Delivery, Roadmap, Product Strategy
  • Specialization: UX Research, Data & Analytics, No-code
  • Leadership: Structuring a product team, aligning with the Executive Committee, PM coaching

You can view the full list of workshops on our website.

How do I choose the right training modules for my team?

We support you in selecting modules based on the needs of your team and your strategic challenges.

How much does a module cost? What if I choose more than one?

The price is €3,000 excluding VAT per module.

We offer preferential rates for booking multiple workshops:

2-module package: 10% discount applied
4-module package: 15% discount applied

  • 2-module package: 10% discount applied
  • 4-module package: 

    15% discount applied

Where do the training courses take place?

Training can be delivered:

  • Remotely (via videoconferencing)
  • In person at your premises or at ours 
Who are the trainers?

Our training courses are led by recognized experts in Product Management and Design, who have worked in the field and have supported numerous companies with their product challenges.

How do I book one or more training modules?

You can contact us directly through our website to discuss your needs and obtain a personalized quote.

Any other questions?

Would you like to train yourself or your team at Thiga Academy? Contact our teams now!

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